ichard Carlson has had more than 20 years of management, marketing, finance, and project management experience in the public and private sectors and was responsible for eight years for the planning, launch, managing, and ongoing development of the Borders Airport store program.

Mr. Carlson joined The Center For Airport Management in 2005 as a Senior Consultant, in CAM’s Chicago office. Key activities since joining CAM have centered on project planning and organization, marketing, and new business development.
Prior to joining CAM, Mr. Carlson was a Marketing Director at Borders Group, Inc. During his twenty-year career at Borders, Mr. Carlson served as Senior Project Manager on a variety of financial, operational, training and marketing initiatives, including the launch and ongoing operations of the Airport Store Program. Prior to joining Borders, Mr. Carlson worked for the Nevada State Legislature, within the Legislative Council Bureau.

Education
Bachelor of Science Degree, Business Administration, University of Nevada

Professional Affiliations
Airports Council International – North America

Major Projects
Mobile Regional Airport
Existing conditions review, concession performance evaluation, comparative analysis. Terminal user survey and traffic flow analysis. Evaluation of on- and off- airport trends and impact on concession program. Demand analysis of supportable concession space, propose concepts and locations. Design assistance. Concessionaire outreach, RFP program development and concessionaire selection evaluation criteria.

Ronald Regan Washington National Airport
Washington Dulles International Airport
Advised MWAA on the redevelopment of the concessions program. Worked on the concession program management methodology decision. Wrote RFP, drafted the contract, and prepared objective evaluation criteria and selection and award documents and processes for this early developer project.
Developed the critical solicitation and selection processes and documents. Wrote solicitation instruments and contracts, and the objective evaluation/selection/award documents and processes.

Boston Logan International Airport
Concept development, sizing, location, merchandise assortment plans, per unit proformas, revenue projections, feasibility analysis, management methodology analysis, award and selection documents, local and DBE outreach marketing programs, management systems, economic impact surveys and analysis, Logan 2000 master planning (concession elements). Airport advertising concession concept plan, selection and award process and documentation. Development of advertising RFP and lease documents. Board, community groups and elected official presentations.

Cincinnati/Northern Kentucky
International Airport
Development of detailed operating performance standards for retail and food service. Development of concession plan for new 4 million enplanement midfield regional jet terminal. Development of solicitation process for midfield terminal. New entire airport concession redevelopment plan and solicitation. negotiation strategies and analyses regarding prime operator contract revisions.